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SEObits.fm


Oct 22, 2018

In this SEO podcast episode, Rebecca talks about the recent Google algorithm updates and the impact E-A-T is having on marketers and webmasters.

Fall has been very active for Google updates and websites all over the world have been feeling the pain of search ranking drops. This is because the idea of E-A-T is becoming more and more important to SEO and where a website lies in search results.

E-A-T is Google’s abbreviation for expertise, authoritativeness, and trustworthiness. This little abbreviation has caused a lot of havoc this fall and it’s something all marketers need to be knowledgeable about.

Listen in on today’s episode to hear Rebecca break down E-A-T, provide examples of what E-A-T really is, and offer suggestions on improving a website’s expertise, authoritativeness, and trustworthiness with Google.