Dec 11, 2018
In this podcast episode, Rebecca talks about Google's ever changing search engine results pages (SERPs). To be successful in today's world of online marketing, we need to keep track of the changes to search intent and the organic search results themselves, as well as, the real estate used for Knowledge Graph...
Nov 19, 2018
In this SEO podcast episode, Rebecca talks about the changes that occurred within the SEO industry in 2018. It was a very busy year for SEO and Rebecca walks through the highlights so you know what is important. She then wraps up with a list of SEO takeaways you should use to compete in SEO in 2019.
Nov 5, 2018
In this SEO podcast episode, Rebecca talks about Google Data Studio and walks through what it is and how you can use it within your marketing efforts.
Google Data Studio offers lots of options for creating custom reports for in-house usage or for external clients. As a default, the tool brings in data from Google...
Oct 22, 2018
In this SEO podcast episode, Rebecca talks about the recent Google algorithm updates and the impact E-A-T is having on marketers and webmasters.
Fall has been very active for Google updates and websites all over the world have been feeling the pain of search ranking drops. This is because the idea of E-A-T is...
Oct 8, 2018
In this SEO podcast episode, Rebecca talks about the digital patient journey and how marketers should be mapping this to keywords and their websites. A digital patient journey refers to a patient’s online journey through awareness, consideration, and decision.